1. Get More Market Share
According to forbs.com, 80-90% of customers now check online reviews before making a purchase and this number expected to increase. It won’t be long before virtually everyone is searching for products and services online. Is it important to you they locate your business? By optimizing your site with for web search people will easily find you; otherwise they will find your competitors.
2. Your Competitors Are Doing It
“Remember, SEO is a never-ending process says Jason Bayless—Owner of BestSeoCompanies.com—a website which tracks and ranks the efficiency and service of many leading SEO providers. If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works. Don’t let your competitors out maneuver you by ignoring your search result. This example may seem extreme for many small local businesses, but in a competitive market place it can be quite an accurate assessment.
3. The Rise Of Mobile Bandwidth
This year the amount of traffic delivered to mobile devices is expected to exceed that delivered to traditional desktop devices. With this growth in mobile use search engines are used as the yellow pages, newspaper, radio and television. This is potentially big exposure for those who have proper SEO in their advertising strategy.
4. Continued Investment & Brand Exposure
Investing in organic SEO is more important now than ever before. Even established businesses will see benefits from continuously pushing their SEO and maintaining super high search rankings. If you are interested in succeeding in terms of online marketing it can be an important component of an organizations branding efforts and business exposure.
5. Cost Effective
Compared to the costs associated with other forms of advertising such as repetitive newspapers, radio ads and billboards, SEO offers a more attractive cost per thousand ratio. In turn this gives you more exposure and bang for your buck. As opposed to social media which relies heavily on a push marketing technique, SEO targets customers who are already actively searching for your service or product, also referred to as pull marketing.
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